Consumers are finding and purchasing products/services online but the trust or relevance in the ad sometimes hinders the click-through.
In a report from Emarketer, online advertising has become more influential and consumers aren't bypassing relevant ads.  They are actually clicking on them.

As has been predicted, Facebook is making gains on display ad revenue.*    As Facebook flexes it’s muscle with their unique brand of “social advertising” within their pages, the other PPC  competition, Yahoo/Bing and Google, will certainly have to figure out a different strategy.

As businesses try and determine where the best place for their ad spending is, a compelling argument to advertise in  Facebook now exists.  Putting your ad where the most relevant ”consumer eyeballs” are is always the best practice.  -jdognet