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 According to EMarketer, "The bite mobile is taking out of desktop internet use keeps getting bigger. The Media Behavior Institute monitored US study participants and found that the mobile phone and tablet were drawing down the percentage of internet users who turn to the computer in a given week: The percentage on desktop slipped by 5 points between the six-month period ending in July 2012 and the six-month period ending in January 2013." Add Comment Here is a great video by Mark Schaefer on how Social Media can really influence customers Mat Cutts of Google explains how this particular component of html script is no longer considered when search engines rank a page or post:  In a recent article on the e Marketer website, Social Media and Mobile are definite trending platforms for larger marketing budgets. It’s a slippery slope when the government starts to regulate the internet… I think it would be better for private industry to come up with solutions to piracy issues rather than the government. Judging from the xxx domain extension debacle, (Opinion: XXX domains an obvious failure) I think any well-meaning regulation will only cause more harm than good. Once Big Brother starts to enforce rules on the internet, they will start to tax the internet which will throw a big wet blanket on any creativity and user ability. Our country taxes commerce, trade and the general population to maintain our brick and mortar infrastructure so that we as a nation have the ability to conduct business and to promote physical goods and services. Bi-products of this have produced world class freeway systems, airport/ATC infrastructure, shipping ports and a very efficient/affordable postal network. For companies using these tangible systems, ease of movement throughout our country to conduct business is still the best on the planet. It is just a bit hard to justify our government getting involved in cyberspace where infrastructure is mostly maintained by private enterprise… For those interested in protecting their rights to use the internet, please contact your local representatives at the House of Representatives or Senate. You can also visit this website http://fightforthefuture.org/ for more information. As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page? Especially if there is no intial improvement in sales or website traffic? Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests. But on the other hand, it just might be the best thing for your business...  According to a recent article on emarketer.com, workers aged 47 and younger prefer to Facebook over TV as their mass medium of choice. As more shoppers avoid "brick and mortar holiday shopping torture" by using the internet, the convenience factor of shopping online is pointing to an increase in self-gifting and overall spending. (see chart below) Although there is a slight decrease predicted in spending this year ($705 vs $720 last year), there should be an increase in online shopping and overall internet purchases. For merchants, it is more important than ever to have an online presence to find those customers online who are becoming more comfortable using an online shopping cart and making pu | ArchivesApril 2013 CategoriesAll |
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