As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page?  Especially if there is no intial improvement in sales or website traffic?  Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests.  But on the other hand, it just might be the best thing for your business...

According to a recent article on emarketer.com, workers aged 47 and younger prefer to Facebook over TV as their mass medium of choice.

As has been predicted, Facebook is making gains on display ad revenue.*    As Facebook flexes it’s muscle with their unique brand of “social advertising” within their pages, the other PPC  competition, Yahoo/Bing and Google, will certainly have to figure out a different strategy.

As businesses try and determine where the best place for their ad spending is, a compelling argument to advertise in  Facebook now exists.  Putting your ad where the most relevant ”consumer eyeballs” are is always the best practice.  -jdognet