With over 40% of Twitter users checking their accounts at least once a day, the prospects of mobile advertising have shown great promise for retailers.

As the article in the Dayton Business Journal points out,  Americans are accessing the internet with their smart devices to find deals, contests and other information leading to a cheaper price for merchandise.  They are also not waiting to sit down at their computers but rather are willing to surf whenever they have a few moments…   Like when walking by a store or at lunch.