As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page?  Especially if there is no intial improvement in sales or website traffic?  Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests.  But on the other hand, it just might be the best thing for your business...

With over 40% of Twitter users checking their accounts at least once a day, the prospects of mobile advertising have shown great promise for retailers.

As the article in the Dayton Business Journal points out,  Americans are accessing the internet with their smart devices to find deals, contests and other information leading to a cheaper price for merchandise.  They are also not waiting to sit down at their computers but rather are willing to surf whenever they have a few moments…   Like when walking by a store or at lunch.

From it’s creation in 2006 as a social texting phenomenon where users can follow the lives,  exploits and opinions of others, to a now viable advertising channel for small and mid-size advertisers,  Twitter is now getting the attention of Wall Street and the investment community.

As with any advertising, it only makes sense to look at your audience to determine if there is a way to place effective ads.  With 200 million twitter users worldwide,  it is apparent that a form of advertising would eventually be created here.

In the US alone there has been a steady growth of Twitter users.  Put that together with  the fact that the increased use of smartphones and even “semi-smart” phones, (those phones that have Twitter access via their wireless carriers proprietary setup),  will get more “consumer eyeballs”  on Twitters portal, and you definitely have a  good platform for niche advertising.  -jdognet