As more shoppers avoid "brick and mortar holiday shopping torture"  by using the internet, the convenience factor of shopping online is pointing to an increase in self-gifting and overall spending.  (see chart below)

Although there is a slight decrease predicted in spending this year ($705 vs $720 last year), there should be an increase in online shopping and overall internet purchases. For merchants, it is more important than ever to have an online presence to find those customers online who are becoming more comfortable using an online shopping cart and making pu