Here is a great article on some of the terms used in Link Building.link building definitions and terms
I always thought I would be able figure out each new generation that entered the US work force. Starting with Gen X and each new tech savvy group that followed, I looked at the "newbies" as they became part of America's next great era: the Information Age. I marveled at how easy these folks embraced technology and were unafraid to innovate, create jobs and really contribute to the US economy. I have to admit, however, I am a bit worried about this new generation called the Millennials.
According to EMarketer, "The bite mobile is taking out of desktop internet use keeps getting bigger. The Media Behavior Institute monitored US study participants and found that the mobile phone and tablet were drawing down the percentage of internet users who turn to the computer in a given week: The percentage on desktop slipped by 5 points between the six-month period ending in July 2012 and the six-month period ending in January 2013."
Here is a great video by Mark Schaefer on how Social Media can really influence customers
Mat Cutts of Google explains how this particular component of html script is no longer considered when search engines rank a page or post:
According to Shani Higgins, CEO of Technorati, the use of blogging can still be very effective.
In a recent article on the e Marketer website, Social Media and Mobile are definite trending platforms for larger marketing budgets.
It’s a slippery slope when the government starts to regulate the internet… I think it would be better for private industry to come up with solutions to piracy issues rather than the government. Judging from the xxx domain extension debacle, (Opinion: XXX domains an obvious failure) I think any well-meaning regulation will only cause more harm than good.
Once Big Brother starts to enforce rules on the internet, they will start to tax the internet which will throw a big wet blanket on any creativity and user ability.
Our country taxes commerce, trade and the general population to maintain our brick and mortar infrastructure so that we as a nation have the ability to conduct business and to promote physical goods and services. Bi-products of this have produced world class freeway systems, airport/ATC infrastructure, shipping ports and a very efficient/affordable postal network.
For companies using these tangible systems, ease of movement throughout our country to conduct business is still the best on the planet.
It is just a bit hard to justify our government getting involved in cyberspace where infrastructure is mostly maintained by private enterprise…
For those interested in protecting their rights to use the internet, please contact your local representatives at the House of Representatives or Senate. You can also visit this website http://fightforthefuture.org/ for more information.
As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page? Especially if there is no intial improvement in sales or website traffic? Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests. But on the other hand, it just might be the best thing for your business...
According to a recent article on emarketer.com, workers aged 47 and younger prefer to Facebook over TV as their mass medium of choice.
With the rapid growth of mobile devices, the need to "mobilize a website" is more important than ever. However, only 1.25% of all the websites currently out there are mobile friendly, according to a recent article by BIA Kelsey.
I'm sure there are lots of times when you find a great site on your mobile device only to go through the 'squeeze and spread' of the site on your tiny mobile screen. In the past, there were ways to try and duplicate you main site in mobile-friendly pages and redirect your site to those pages with a script embedded in the header section of your home page. There were many problems faced by early pioneers in the mobile internet experience. The most common problem was compatibility. Early "smarphones" had their own unique OS and did not convert full-size web pages well. When you did find mobile compatible web pages, great! But not many people took the time to have both full size mobile pages for their web sites Adroid and IPhone operating systems changed the game by allowing users to squeeze and spread their way on various web pages. This is still a slow and tedious process. New technology and ideas have been developed that now make it very easy and affordable to convert existing websites, without changing anything on the site, into mobile pages optimized for the smartphone platform.
With an increase in confidence by advertisers in the mobile platform, nearly double the amount spent on mobile advertising over last year, (1.23B vs 743mil), will more than likely occur this year, according to an article by PaidContent.org. As we approach the Holidays, brace for more creative advertising on your smartphones and smartpads... Especially on the "free sites" like Facebook, Google and Yahoo!
Consumers are finding and purchasing products/services online but the trust or relevance in the ad sometimes hinders the click-through.
In a report from Emarketer, online advertising has become more influential and consumers aren't bypassing relevant ads. They are actually clicking on them.
According to an article from Kurzweil News, Google has begun roll out their Wallet app on the Sprint network to all Sprint Nexus S 4G phones with plans for more phones and possible other wireless networks in the future.
Competition for English Keywords and content is around 50 to 80%, according to current reports. In an article on Search Engine Watch, Christian Arno explains how it is possible to achieve higher rankings using foreign language keywords.
According to an article by Aaron Smith, a national survey of Americans indicated that nearly a third of adults prefer receiving texts on their mobile device rather than having to a real voice call.
In the near future, consumers will have the ability to pay for most things from their smartphones. The predicted growth of Mobile Payments is 3 fold over the next 4 years. Siting information from Juniper Research, it is predicted mobile payments will grow because of remote mobile payments and payments made by mobile phones at the point of sale.
The need to carry credit cards will eventually become a thing of the past as our smartphones are able to verify who we are and that we have sufficient funds or credit the complete a transaction.
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More and more consumers are using social media as well as their mobile devices to shop for items before they purchase. In an article on Internet Retailer, consumers are turning to social websites as well as site like Gooogle Shopper to find pricing for products before they purchase.
As more and more people look to the internet for information, the demand for a fast and reliable connection continues to increase. As mentioned in an article from Kurzweil News, global internet traffic is set to quadruple by 2015! Here is a chart from Cisco Systems to put it into perspective:
As Smartphones continue their phenominal growth, competition for ad space on these devices will surely shift dollars away from traditional TV advertising. In an article by Razorfish's Paul Gelb, he explains that there are over 3 times the number of mobile phone subscribers than TV subscribers.
As more folks use Facebook and other "free" apps on their smartphones, there are definate opportunities to present ads to consumers. You Tube has been doing this for some time. When you find a hot music video to watch, a short ad is placed at the beginning. Consumers are willing to watch these ads for the "free" content they receive later...