With over 40% of Twitter users checking their accounts at least once a day, the prospects of mobile advertising have shown great promise for retailers.
As the article in the Dayton Business Journal points out, Americans are accessing the internet with their smart devices to find deals, contests and other information leading to a cheaper price for merchandise. They are also not waiting to sit down at their computers but rather are willing to surf whenever they have a few moments… Like when walking by a store or at lunch.
I came across this site to check a website address and see if it’s blocked in China.
Please go to the site and see if you are being blocked by the Chinese Government…
A very enlightening article about how search engines and other online sites are only giving you what you prefer… Ala the Emperors New Clothes.
Please review this excellent video from Eli Pariser showing the present and future landscape of the internet and how we need to fight for a more balanced approach to what we see online.
By all accounts, I would say that Charlie Sheen is winning. He is getting an amazing amount of exposure from his recent online rants, tweets, and talk show/guest appearances.
And to keep the feeding frenzy alive, major media outlets have been there to report every detail and to discuss what makes Charlie tick…. Or at least offer a warning that he is a ticking time bomb that might explode any minute. No such thing as bad press…
With such a rapid advance in social network users in recent years, there is evidence that the numbers are tapering off here in the U.S.
According to Emarketer.com, we will see only modest growth in social networks in the future and have hit saturation in some age groups.
For those companies like Facebook and Twitter who are looking to increase their revenue by advertising, this level of use by US consumers gives them a definite platform to push tailored and location-specific ads.
However, growth overseas is still a concern. Will our Government place more emphasis on creating an even playing field for our companies to compete for Global users and more importantly, advertising dollars?
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The recent numbers show just how much people are embracing the internet and using e-commerce to buy goods and services.* The online shopping halo effect of all those smart phones and smart tablets purchased since Christmas that augment “traditional cyber sales”, (desktop, laptop), are starting to show an up-tick in consumer use. As Marketers and merchants continue to make the online shopping experience better and easier, more consumes will undoubtedly switch to this mobile environment. -jdognet
The Great “Fire Wall” of China: A Trade Barrier of the Electronic Kind: China Internet Censorship Continues
400 million internet users in China! Surely this number will increase and therefore be an almost certain marketing segment for US and other advanced online marketers to try and tap. But do those Chinese internet users get to really experience the “world wide web” as most other “open societies” do? According to the latest BusinessWeek article on this subject, they do not.
Having the trading clout China currently possesses, this is certainly a dilemma that will pose a problem for US companies such as Facebook and Twitter when their plans to add more members is blocked by the “Great Fire Wall of China”.
The problem I see is again a double standard… US companies are not allowed to compete for potential customers in China and other closed markets because those governments censor internet content while they allow their own similar online companies to flourish with no competition from Western Markets. Just because we are not exporting Rice or other durable goods to these markets doesn’t mean that a Facebook account that is content rich shouldn’t be afforded the same trade status.
A double standard that has vast implications on how a social network is created….
I hope that China’s Wall Street supported social network companies being created with Government sponsorship, (read Communistic overtones), behind the Great Fire Wall will not be unleashed on the rest of the world without a clear understanding of what agenda these companies have… -jdognet
From it’s creation in 2006 as a social texting phenomenon where users can follow the lives, exploits and opinions of others, to a now viable advertising channel for small and mid-size advertisers, Twitter is now getting the attention of Wall Street and the investment community.
As with any advertising, it only makes sense to look at your audience to determine if there is a way to place effective ads. With 200 million twitter users worldwide, it is apparent that a form of advertising would eventually be created here.
In the US alone there has been a steady growth of Twitter users. Put that together with the fact that the increased use of smartphones and even “semi-smart” phones, (those phones that have Twitter access via their wireless carriers proprietary setup), will get more “consumer eyeballs” on Twitters portal, and you definitely have a good platform for niche advertising. -jdognet
As has been predicted, Facebook is making gains on display ad revenue.* As Facebook flexes it’s muscle with their unique brand of “social advertising” within their pages, the other PPC competition, Yahoo/Bing and Google, will certainly have to figure out a different strategy.
As businesses try and determine where the best place for their ad spending is, a compelling argument to advertise in Facebook now exists. Putting your ad where the most relevant ”consumer eyeballs” are is always the best practice. -jdognet