Twitter Falls Behind in Terms of Mobile Engagement
by Felix Richter , Apr 7, 2016
It’s been a rough year for Twitter. Fueled by doubts about the company’s growth and profit potential, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation.
According to the latest survey by parse.ly and presented by statista.com, Mobile internet browsing has indeed surpassed Desktop browsing as the biggest trend in 2015.
For the first time, Google is looking at more than simply relevant content. The search-engine-in-chief is now also looking at how good of a user experience your site is providing to visitors and using this as a ranking factor.
"The recent change by Google will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” - Google Webmaster Central Blog 2015
With 115.4 million unique visitors in the U.S., Facebook is the number one mobile app by far. The rest of the ranking, released by comScore, is clearly dominated by Google with five Apps in the Top 10, including rank two (YouTube) and three (Google Play).
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Should you update your website so that it is mobile ready?
A regular website is usually designed for viewing on a desktop computer. When viewed on a smaller mobile device, the user experience isn't that great as certain elements from the site might not appear or may not function optimally. Mobile-optimized sites solve this problem by creating a version of the website that specifically designed to look great on all mobile phones. In addition, mobile websites may also include features that take advantage of the advanced capabilities of a mobile phone such as a click-to-call button that, when clicked, places a call.
from Felix Richter, July 24th, 2014
While Facebook's overall user growth has naturally slowed down a bit - monthly active users grew 3% on a quarter-to-quarter basis and 14% year-over-year - the number of users who access Facebook via mobile devices is still growing rapidly. Of Facebook's 1.07 billion mobile users, 399 million access Facebook exclusively on mobile devices, representing an increase of more than 80% over last year's second quarter and of almost 20% compared to the March quarter of this year. Thankfully, Facebook has successfully figured out how to monetize its mobile users, because one thing is now more clear than ever: Facebook's future is mobile.
This charts shows Facebook's monthly active users, broken down by the type of device they access the social network on.
A recent report published by eMarketer finds that time spent on digital media use among US adults surpassed time spent with TV for the first time in the last year. This trend is driven by the increasing proliferation of mobile devices in the United States. In 2014, time spent on smartphones and tablets in the US will jump to 23.2 percent. Startlingly, mobile has become so popular, that classical online media usage is shrinking since 2012. Read the full report here.
from Mathias Brandt , April 23rd, 2014
Apple Silently Becomes One Of The Most Influential Companies In The Smartwatch Industry Read More...
According to EMarketer, "The bite mobile is taking out of desktop internet use keeps getting bigger. The Media Behavior Institute monitored US study participants and found that the mobile phone and tablet were drawing down the percentage of internet users who turn to the computer in a given week: The percentage on desktop slipped by 5 points between the six-month period ending in July 2012 and the six-month period ending in January 2013."
In a recent article on the e Marketer website, Social Media and Mobile are definite trending platforms for larger marketing budgets.
With the rapid growth of mobile devices, the need to "mobilize a website" is more important than ever. However, only 1.25% of all the websites currently out there are mobile friendly, according to a recent article by BIA Kelsey.
I'm sure there are lots of times when you find a great site on your mobile device only to go through the 'squeeze and spread' of the site on your tiny mobile screen. In the past, there were ways to try and duplicate you main site in mobile-friendly pages and redirect your site to those pages with a script embedded in the header section of your home page. There were many problems faced by early pioneers in the mobile internet experience. The most common problem was compatibility. Early "smarphones" had their own unique OS and did not convert full-size web pages well. When you did find mobile compatible web pages, great! But not many people took the time to have both full size mobile pages for their web sites Adroid and IPhone operating systems changed the game by allowing users to squeeze and spread their way on various web pages. This is still a slow and tedious process. New technology and ideas have been developed that now make it very easy and affordable to convert existing websites, without changing anything on the site, into mobile pages optimized for the smartphone platform.
With an increase in confidence by advertisers in the mobile platform, nearly double the amount spent on mobile advertising over last year, (1.23B vs 743mil), will more than likely occur this year, according to an article by PaidContent.org. As we approach the Holidays, brace for more creative advertising on your smartphones and smartpads... Especially on the "free sites" like Facebook, Google and Yahoo!
According to an article from Kurzweil News, Google has begun roll out their Wallet app on the Sprint network to all Sprint Nexus S 4G phones with plans for more phones and possible other wireless networks in the future.
According to an article by Aaron Smith, a national survey of Americans indicated that nearly a third of adults prefer receiving texts on their mobile device rather than having to a real voice call.
In the near future, consumers will have the ability to pay for most things from their smartphones. The predicted growth of Mobile Payments is 3 fold over the next 4 years. Siting information from Juniper Research, it is predicted mobile payments will grow because of remote mobile payments and payments made by mobile phones at the point of sale.
The need to carry credit cards will eventually become a thing of the past as our smartphones are able to verify who we are and that we have sufficient funds or credit the complete a transaction.
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As Smartphones continue their phenominal growth, competition for ad space on these devices will surely shift dollars away from traditional TV advertising. In an article by Razorfish's Paul Gelb, he explains that there are over 3 times the number of mobile phone subscribers than TV subscribers.
As more folks use Facebook and other "free" apps on their smartphones, there are definate opportunities to present ads to consumers. You Tube has been doing this for some time. When you find a hot music video to watch, a short ad is placed at the beginning. Consumers are willing to watch these ads for the "free" content they receive later...