- from Felix Richter, March 3rd, 2015
According to data published by Edison Research and Triton Digital, Facebook is still the most commonly used social networking service among young Americans, with 74% of those aged 12 to 24 logging in at least occasionally. Instagram and Snapchat also enjoy wide popularity, while WhatsApp, even though hugely popular in Europe and parts of Asia, doesn’t hit the right note with America’s youth. Read More...
With 115.4 million unique visitors in the U.S., Facebook is the number one mobile app by far. The rest of the ranking, released by comScore, is clearly dominated by Google with five Apps in the Top 10, including rank two (YouTube) and three (Google Play).
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As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page? Especially if there is no intial improvement in sales or website traffic? Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests. But on the other hand, it just might be the best thing for your business...
According to a recent article on emarketer.com, workers aged 47 and younger prefer to Facebook over TV as their mass medium of choice.
With over 40% of Twitter users checking their accounts at least once a day, the prospects of mobile advertising have shown great promise for retailers.
As the article in the Dayton Business Journal points out, Americans are accessing the internet with their smart devices to find deals, contests and other information leading to a cheaper price for merchandise. They are also not waiting to sit down at their computers but rather are willing to surf whenever they have a few moments… Like when walking by a store or at lunch.
With such a rapid advance in social network users in recent years, there is evidence that the numbers are tapering off here in the U.S.
According to Emarketer.com, we will see only modest growth in social networks in the future and have hit saturation in some age groups.
For those companies like Facebook and Twitter who are looking to increase their revenue by advertising, this level of use by US consumers gives them a definite platform to push tailored and location-specific ads.
However, growth overseas is still a concern. Will our Government place more emphasis on creating an even playing field for our companies to compete for Global users and more importantly, advertising dollars?
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From it’s creation in 2006 as a social texting phenomenon where users can follow the lives, exploits and opinions of others, to a now viable advertising channel for small and mid-size advertisers, Twitter is now getting the attention of Wall Street and the investment community.
As with any advertising, it only makes sense to look at your audience to determine if there is a way to place effective ads. With 200 million twitter users worldwide, it is apparent that a form of advertising would eventually be created here.
In the US alone there has been a steady growth of Twitter users. Put that together with the fact that the increased use of smartphones and even “semi-smart” phones, (those phones that have Twitter access via their wireless carriers proprietary setup), will get more “consumer eyeballs” on Twitters portal, and you definitely have a good platform for niche advertising. -jdognet
As has been predicted, Facebook is making gains on display ad revenue.* As Facebook flexes it’s muscle with their unique brand of “social advertising” within their pages, the other PPC competition, Yahoo/Bing and Google, will certainly have to figure out a different strategy.
As businesses try and determine where the best place for their ad spending is, a compelling argument to advertise in Facebook now exists. Putting your ad where the most relevant ”consumer eyeballs” are is always the best practice. -jdognet