by Somi Arian | Published on Sep 3, 2018
For the past few years, Somi has done extensive research on the consumer behaviour in the digital environment. She has put all of her findings into a half hour documentary, featuring industry leaders from The Economist, Marie Claire, Bentley, Jaguar Land Rover, Steinway and Gary Vaynerchuk, to name but a few. Watch the trailer and register to gain access to the full documentary, which will be sent to you via a password protected link.
I always thought I would be able figure out each new generation that entered the US work force. Starting with Gen X and each new tech savvy group that followed, I looked at the "newbies" as they became part of America's next great era: the Information Age. I marveled at how easy these folks embraced technology and were unafraid to innovate, create jobs and really contribute to the US economy. I have to admit, however, I am a bit worried about this new generation called the Millennials.