For the first time, Google is looking at more than simply relevant content. The search-engine-in-chief is now also looking at how good of a user experience your site is providing to visitors and using this as a ranking factor.
"The recent change by Google will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” - Google Webmaster Central Blog 2015
Twitter Falls Behind in Terms of Mobile Engagement
by Felix Richter , Apr 7, 2016
It’s been a rough year for Twitter. Fueled by doubts about the company’s growth and profit potential, Twitter’s shares plummeted by more than 60 percent in the past 12 months, shaving $20 billion off the company’s valuation.
According to the latest survey by parse.ly and presented by statista.com, Mobile internet browsing has indeed surpassed Desktop browsing as the biggest trend in 2015.
With 115.4 million unique visitors in the U.S., Facebook is the number one mobile app by far. The rest of the ranking, released by comScore, is clearly dominated by Google with five Apps in the Top 10, including rank two (YouTube) and three (Google Play).
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Should you update your website so that it is mobile ready?
A regular website is usually designed for viewing on a desktop computer. When viewed on a smaller mobile device, the user experience isn't that great as certain elements from the site might not appear or may not function optimally. Mobile-optimized sites solve this problem by creating a version of the website that specifically designed to look great on all mobile phones. In addition, mobile websites may also include features that take advantage of the advanced capabilities of a mobile phone such as a click-to-call button that, when clicked, places a call.