- from Felix Richter, March 3rd, 2015
According to data published by Edison Research and Triton Digital, Facebook is still the most commonly used social networking service among young Americans, with 74% of those aged 12 to 24 logging in at least occasionally. Instagram and Snapchat also enjoy wide popularity, while WhatsApp, even though hugely popular in Europe and parts of Asia, doesn’t hit the right note with America’s youth. Read More...
With 115.4 million unique visitors in the U.S., Facebook is the number one mobile app by far. The rest of the ranking, released by comScore, is clearly dominated by Google with five Apps in the Top 10, including rank two (YouTube) and three (Google Play).
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As online marketing accelerates at a break-neck pace, is it worth it to constantly blog, tweet, and post to your company Facebook page? Especially if there is no intial improvement in sales or website traffic? Ann Handley, CCO at marketingprofs.com, helps explain why it is important to understand the needs of your business and that a Twitter account or Facebook page might not be as important as all the current hype suggests. But on the other hand, it just might be the best thing for your business...
According to a recent article on emarketer.com, workers aged 47 and younger prefer to Facebook over TV as their mass medium of choice.
With over 40% of Twitter users checking their accounts at least once a day, the prospects of mobile advertising have shown great promise for retailers.
As the article in the Dayton Business Journal points out, Americans are accessing the internet with their smart devices to find deals, contests and other information leading to a cheaper price for merchandise. They are also not waiting to sit down at their computers but rather are willing to surf whenever they have a few moments… Like when walking by a store or at lunch.