In 59% of the cases the respective app publisher failed to inform the user about the app's data collection pre-installation, and nearly one third of the sampled apps sought permission to access information that the researchers felt was irrelevant to the apps' functionality. In the end, no more than a sobering 15% of the examined apps were found to be sufficiently transparent about what information they would gather and how it would be used.
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As more and more people look to the internet for information, the demand for a fast and reliable connection continues to increase. As mentioned in an article from Kurzweil News, global internet traffic is set to quadruple by 2015! Here is a chart from Cisco Systems to put it into perspective: