As has been predicted, Facebook is making gains on display ad revenue.* As Facebook flexes it’s muscle with their unique brand of “social advertising” within their pages, the other PPC competition, Yahoo/Bing and Google, will certainly have to figure out a different strategy.
As businesses try and determine where the best place for their ad spending is, a compelling argument to advertise in Facebook now exists. Putting your ad where the most relevant ”consumer eyeballs” are is always the best practice. -jdognet